FIVE FREQUENCIES

LEADERSHIP

SIGNALS THAT TURN

CULTURE

INTO

COMPETITIVE ADVANTAGE

ABOUT THE BOOK

Your organization’s culture: It’s either an asset or a liability. At this very moment, it’s either lifting your business performance or “eating your strategy for breakfast.” How do you ensure it’s the former, not the latter? Based on the authors’ 20+ years of research, the answer couldn’t be clearer: Intentionally or unintentionally, you create culture through the signals you transmit on Five Frequencies®:

Your decisions and actions
What you reward and recognize
What you tolerate (or don’t)
How you show up informally
Your formal communications

To make a bad culture good, or a good culture great, you’ve got to deliberately transmit strong and steady signals. This guide shows you how. Fast-paced and loaded with real-life examples, Five Frequencies prescribes more than 20 practical Signal Boosts for turning culture into competitive advantage.

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WHAT PEOPLE ARE SAYING

“Great book! Very relevant for leaders of PE-backed and other companies that are trying to improve a company's culture.”

Octavio Diaz

CFO, Fleetwood Fixtures

“As a leader, you own culture. Five Frequencies shows you how to steward that responsibility and shape your culture in the most effective way. I'm watching these principles in practice on six continents, so I know they work.”

W.A. Bill Adams

CEO, The Leadership Circle and The Full Circle Group
Co-Author Mastering Leadership and Scaling Leadership

“Culture can make or break an organization. Five Frequencies is an enjoyable, practical and vital read on a very timely topic.”

Janet Linder, Ed.D.

Vice President, HR and Administration, Yale University

“If you believe that your company's culture makes a difference in your business performance (and it does), you'll want to spend some time with Five Frequencies.”

Tim Fitzpatrick

Former chief marketing and communications officer for NextEra Energy Inc. and PG&E Corporation

“Five Frequencies provides a practical toolkit to amplify your cultural strategy.”

Kathleen Patterson

CHRO, Ally Financial

“With my own eyes I've seen these principles in practice. When culture improves, performance follows.”

Doreen Nichols

Vice President of Talent, Culture & Organization Development, Eversource

“Breezy and practical. A quick, enjoyable, and useful read on a very timely topic.”

Michelle Goff

President, Highgate

“Smart. Breezy. Useful. Three things that make Five Frequencies a recommended read.”

Roma McCaig

VP, Procurement Operations & Strategy
Campbell Soup Company

“Culture is a source of competitive advantage. Five Frequencies provides the blueprint with practical advice.”

Shawn Patterson

VP of Organizational Effectiveness
DTE Energy

ABOUT THE AUTHORS

Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis are principals at MGStrategy. For two decades, they’ve helped leaders measure and manage culture as a source of competitive advantage. First, they help leaders assess the gap between the culture they have and the culture they need. Then they help leaders close that gap, with strong and steady signal on Five Frequencies. The payoff? When leaders measurably strengthen culture, business performance follows.

Based in Philadelphia, they are currently helping leaders on six continents.

Jeff Grimshaw has worked with senior leaders for more than 25 years. Along the way he’s helped hundreds of executives in dozens of companies to align people and strategy to produce important business results. Jeff is the co-author of two books and has also published articles in Chief Executive Magazine, Chief Learning Officer, Conference Board Review, Strategy and Leadership, and other journals.

Tanya Mann helps leaders deliver business results. With her support, her clients have built high-performing teams and cultures of accountability, confronted risks and brutal facts, built collaborative partnerships, and led sustainable change. She has built a reputation as an engaging but fiercely outcomes-driven partner. Tanya earned her Master’s Degree from the University of Texas, where she taught and did research. She has published in academic journals and contributed chapters to graduate textbooks on organizational alignment.

Lynne Viscio architects culture-shaping strategy for leaders and top teams. She brings her 25+ years of business experience as she works with clients from problem identification to customized design through to successful implementation, making sure they are equipped for long-term, sustained results. She has graduate degrees from the University of New Hampshire, New York Medical College, and Temple University.

Jennifer Landis leads MGStrategy’s research practice. She helps organizations and leaders measure the impact of their alignment and culture-shaping efforts so they can double-down on what’s working and recalibrate on what isn’t. Working with Jennifer assures a painless measurement process and a product that delivers actionable and compelling data. In addition to running around after her three young children, Jennifer sings in her church choir and volunteers with programs that benefit kids in her community.